Apparatus for illuminated displays.



H. DUMARS.

lAPPAHMUS FOR ILLUMINATED DISPLAYS.

, APvLlcAnuN FILED Amma, 191s.

Patented June 26, 1917.

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APPARATUS FOR ILLUMINATED DISPLAYS.

APPLICATIUK FILED AUG- la. 1916.

Patented J une 26, 1917:`

` ,A 2 SHEETS-SHEET 2- 4, E I r 41,-.-

i the illumination locus;

` ment of the inventiop, there 's UNITED sTATEs PATENT OFFICE. V

HORACE DUMABS, 0F NEW YORK, N. Y.

APPARATUS FOB ILLUMINATED DISPLAYS.

To all whom it may concern:

Be it known that I, HORACE DUB/mits, a citizen of the United States, and a resident of New Yorin-in the county and State of vNew York, have invented certain new` and in Apparatus for useful Improvements of which the follow- Illuminated Displays, ing is a specification.

The invention relates to a method of exhibiting, advertising and like illuminated displays, and to devices which may be used in connection "with same. The objects and advantages of the invention will be set forth in part hereinafter and in part will be obvious herefroin, or may be learned through 'practice with the invention, the same being secured through the `means and instrumenl talities pointed out in the appended claims.

The' accompanying drawings referred yto herein, and constituting a part hereof, illustrate by wayvof example one embodiment of the invention, the same serving in connection with the description to explain the principles of the invention.

Of the drawings:

I Figure 1 is a central longitudinal section vof a device embodying the invention;

y Fig. 2is a `view representing a picture at the exhibition locus and also at the illumination locus;` l v Fig. v3 is a horizontal fragmentary section on an enlarged scale, centrally through Fig. 2. f

Fig. 4 is a picture at4 the exhibition locus of a somewhat different form, and also at Fig. 5 is a fragmentary transverse section, on the line C-D of Fig. 4;

Fig. 6 is a vertical fragmentary section, on the line E-F of Fig. 4.

' Herein, the place at which the design is illuminated is conveniently called the illumination locus and the placeat which the picture is presented to the view of an observer is called the exhibition locus. c

Referring to the accompanying drawings, illustrating, by way of example, an einbodi resented at the illumination locus a composite and relatively movable design, having two or more design elements whichrecei-ve `and reflect the light, and thereby provide at the exhi l p Specication of Letters Patent. Patented June 26, 1917. Application flied August 18, 1816.` Serial No. 115,632. i.

nient of the design elements, presenting `at the exhibition locus a single picture adapted to catch both the attention and fancy of a casual and` primarily uninterested observer,- and also strikingly and suggestively illustrative of the uses and advantagesof the article advertised. f

By way of example, in Figs. 2 and 3 of' the drawings is exemplified an advertisement fora paste dentifrice sold in tube form. There is presented at the exhibition locus, not only a `facsimile pictorial representation of the` tube as purveyed, but

Y of packing, handling and using a dentifrice.

By the arrangement, coaction and relative movement of the design elements, which There thus coperate to show a unitary picture at the exhibition locus. the exceedingly novel and attractive effect secured of a changing and ample descriptive or laudatory legend relating to the advertised commodity, which has also the'additional attractive features of the peculiar and interesting relation of the legend to the goods (the legend appearing on the exiuling ribbon of tooth paste), and the consequent illustration of the manner of using saine. There is also the further valuable advantage that the descriptive or laudatoify legend is only gradually disclosed to the observer, thus stimulating his curiosity, and also keeping continuously before his attention the advantages of the manner of shipping, dispensing and using the com-` modity.

In Figs. 4. to 6 of the drawings the invention in certain of its features is exemplified as applied to an advertisement for a motor car, the relatively permanent element of the design or picture creating instrumentality in this case being the motor car, and the traveling or relatively transitory element being the landscape or a portion thereof. It will be understood that there is likewise embodied together in this exemplification delinite descriptive or-laudatory matter, which changingv and progressing coexistent and ieo the relative positioning,

- the lllumination locus.

,with reflectors 4.

simultaneous'with the objective suggestion and illustration Vof the pleasures and benefits of motoring, suchv as the 'continually changing scene and the exhilaration of motion, which effects are obtained throu h tive movement of the design elements Yat Referring in detail to ings, provided, such as lamps 1, arranged Within a casing frame and provided, respectively, The lamp projects its light upon the design elements at the illumination the design and projected tary'picture and effect, as pointed out and described, at the exhibition locus. A suitable lens or lenses 7 are provided, supported in a lens tube 8.,

he relatively permanent element of the design in the exemplification of Figs. 2 and 3 consists of a representation of a tube 10 of a dentifrice. This representation, so far as concerns many features of the invention, might be an actual tube, a lithograph or other picture thereof, the backin 12 therefor being cut or conformed to t e exterior outline of the tube, or being of a neutral or light absorbing or .non-reliecting color, such as black.

to produce a unichanging descripor laudatory matter in Figs. 2 and 3,

it is visible in the picture at the exhibition locus, comprises reading matter carried upon a-moving ribbon of the denti.-

brush for actual ing band 15 is brush, and on the surface of the ribbon of paste is the progressive or laudatory o f the paste.

The band ris driven in a suitable manner, as from a motor 17, driving one or more of the pulleys 16 nection, such as a belt v"lhe bandr 15 is led legend descriptive upto and behind tbc the running` band l5 of visibilityY and point, thereby coaction and re a` Fig. 1 of the drawsuitable light-producing means arev locus, the light being reflected from i service slotl Svi'ce, the combination of a y sel'rtlng commodity. Y

by a suitable 'con-V and pulley drive 18,

invention in practical operation. The vsupport'. 12 may be beveled asshown at 19 in Iig. 3, and a pulley or pulleys 20 majv be employed to direct the band 15 in an accurateand realistic manner as it emerges into the ield of illumination at the illumination locus.

Referring tothe illustrated exemplification of Figs. 4,to.6 inclusive, the invention is shown representing at the exhibition locus an automobile running along a country road, the automobile remainingrelatively permanently in the illumination locus, while the landscape back of the car is vmade to travel, the various descriptive or laudatory statements being preferably presentedin such instance as sign vboards arranged along the roadway. The wheels of the motor car are also made to rotate at a speed correspondin to the travel of the passing landscape. teferring moreparticularly to the specific mechanism shown, a backing-25 is shaped or apertured, as by vertically varrangedslots 26 and 27 to guide and support a traveling band 28, upon which band the'landscape is pictured. The web 28 is further suitably guided and supported, as by pulleys 29 and 30 Which pulleys are driven'in a suitable mounted on shafts 37, Wardly through` 37 are driven in a suitable manner, as by pulley or pulleys 38, and a belt 39, which belt is driven from a motor 31.

It will be characterization of the invention applies he exempliication just described and it need not be repeated at this point.

What l claim as my invention is:

1. In an advertising display or like demember reprea commodity package, and a traveling mcmb ing dispensed from the gpackage's'aid traveling member bearir g 'a legend relating tothe proj ecting-` back- 2. In apparatus for of merchandise for advertising purposes, the combination. of a stationary member representative 3, ln apparatus for displaying an article of merchandise for advertising purposes, theadapted to depict movement characteristic 130 the support 25. The shafts,

understood that the generall displaying an article er represen'mng the commodity beofV the article, a moving member of the luse of the said article and bearing neme to this specification, in the presence and displaying a. legend" relating to b he ar of two suliscriblng witnesses.

. ticle and means for illuminating sedj-taf tionzmry and moving members and rpject- HORACE D 5 ing an image thereof upon a suite le dis- Witnesses:

play surface. JOHN D. MonoAN,

In testimony whereof, `I have signed my 

